Tom Ford Collection

Key principles of Tom Ford fragrances
  • Define modern luxury: The fragrances are positioned as extraordinary and covetable items that fuse innovative beauty with artisan-level craftsmanship. They are designed to feel precious and unique, with the Private Blend collection leading the way in exclusive, high-end perfumery.
  • Amplify individuality: Ford's fragrances are intentionally designed to defy traditional gender norms. They amplify the wearer's uniqueness by offering scents that are not constrained by conventions. As Ford himself noted, the Private Blend customer doesn't necessarily care if a fragrance is labeled masculine or feminine; they want something unique that expresses their personal style.
  • Embrace sensuality and glamour: The brand is synonymous with sexy and timeless elegance. The fragrances are created to make a bold statement, with scents that "don't whisper, they speak up". They are conversation starters and identity shapers, with iconic fragrances like Black Orchid embodying seductive darkness and drama.
  • Provide a sensory experience: Tom Ford believes that fragrance is a powerful sensory stimulant, much like music or food. The perfumes are designed to provoke emotion and memory, providing an unforgettable, luxurious experience for the wearer.